MILNET Brief
  Media Bias Goes On, 02/14/07

Normally, I wouldn't bother to report the obvious over and over again.  However, not only I have remarked on the increased display of bias of late, both on the part of the major print as well as broadcast/cable outlets.

Aside from Bush bashing, which has become an epidemic, there is a clear anti-war, anti-military bias that even takes words of serving generals and twists them.

For example the major media outlets reported that General Pace, the U.S. Chief of the Joint Chiefs of Staff, made comments that you couldn't tie explosively formed projectiles directly to the Iranian government.  The media of course jumped all over that, since it contradicts the statements by the government and President Bush.  The General is an honest man and what he was saying was pretty clear -- there is no direct tie...we don't have Mahmoud Ahmadinejad, for instance, on radio network telling his agents to build and deliver the weapons to their Iraqi insurgent supporters, or instructing Muqtada al-Sadr to take these weapons and have "fun with them". 

In all intelligence matters, you take what you get and you interpret.  And yes, if the National Security Council asks, "Could it be true that the Iranian government is supplying weapons to Iraq", the intelligence community has to say, "well, it is quite possible, in fact highly probable.  Do we have 100% evidence?  No."

The problem we are facing in this country is doubts.  Our overly liberalized media and now a fully engaged liberal Congress have decided they have doubts.  Hell, they had doubts all along, we are not evil people nor do we like being at war or having to police the rest of the world because no one else has the intestinal fortitude to do so.

So taking doubts and adding in the insurgency in Iraq, we have doubts it is all worth it. The sectarian violence that is occurring in Iraq, a nation we are hoping to sponsor into a fully fledged democracy, and thus it is natural to hope for a better set of conditions.  And the American people tire of conflict quickly, as well as forget the pain in our own country far too quickly.

The result is that the media can flaunt their hyper liberal viewpoint at will and their ratings won't suffer.  What many don't realize is that the American people have long ago switched off.  Many of the liberal media are preaching to the converted. 

In other words, I believe that fewer Americans are going to the talking heads or reading the editorials.  A quick street poll near my little burg shows Sports has a bigger reading public than the editorial page.  And while the cable stations are a glee with the upwardly pointing graphics of their ratings...fewer people are watching. 

It starts at election time.  People switch off then and it takes about six to eight months for the viewing audience to return.  And no, the TV statisticians don't report this, it is not in their self interest to go there.  A deadly secret for TV and indeed online advertising is that while millions are out there, they are largely tuning out.  A click on a news story is the only way to notice, and those numbers are rarely published by online pundits. 

I can see it at MILNET.  Our site is visited by huge numbers of conservative minded visitors.  Our little survey shows a lot about our visitors.  It indicates that in over three years of the survey being in existence, and with millions of hits per month, only 300 people or so have taken the time to go through and take our simple survey. The survey only takes about five minutes to go through. 

Let's estimate 100,000 opportunities to take the survey (the pages viewed that have the survey question somewhere on the page and ignoring the search engine "touches") every month, for 36 months.  That's 3.6 million opportunities, and only 300+ actual survey takers. 

My math says that is 8.3 x 10-5    response ratio.  If this holds true for other online polls, it means the polls are worth shit. I am sure Fox News or MSNBC have better response rates.

But how many of the American people actually look at Fox News online or MSNBC?  A little transparency might help us answer that question. 

First of all we can eliminate a large number of Americans...they don't even have computers!

Now television...that is a different picture all together.  Few homes are minus a TV.  The question is, how many viewers switch off?  If the current rating system sees only the channel selection going into a TV show, and doesn't watch if the channel changes in the middle, how can we capture the switch off.  Or if the cable box is on and the TV isn't?  Worse, how about if the family is in the dining room eating while the TV is on in another room not being watched?  How about the Nielsen system...how many people are REALLY watching the TV?  So how many television viewers are really sitting watching the news show?  We will never know. Therefore I can say with impunity, it is few.  Prove me wrong and I will apologize.

Just like intelligence, the polls and the rating systems have major flaws.  There is no 100%.  Bill O'Reilly has an "informed opinion", nothing more.  Mathhews is combatative but not 100%. He might be SURE, but not 100% correct.  That is the problem, you see.  Opinions versus facts.  There are few facts that can be verified in the Middle East, believe me.

It's all supposition of some sort and this is where the media gets into trouble.  They want you to believe their version of the facts, and I want you to believe mine.  I have my biases, they have theirs.  Even common sense sucks.  It is based upon personal experience, our parent's lessons, and the school system (oh god!).  So what do you rely on, your heart?  Not a bad start, but then again, the heart is fickle too.

We are left with reason.  Reason is subject to bias -- our emotional state may easily effect how our reasoning works at a given moment in time.

Reasoning does, however, allow us to look at the source of the information, look for multiple sources, and gauge known biases in the interpretation.  If you read that Congress is making a big mistake, and it is written by yours truly, you should dig a little deeper.  And I will be very happy if you do!  You should know that I believe our U.S. Senate are probably adequate lawyers, excellent politicians, but not qualified to make most judgments on world affairs, especially technical matters. The law school environment they were brought up in is words based in a technical fashion, but does little to teach them to assess the world of sciences, military, weapons systems, nor tactics and strategy.  War?  It is antithesis of the lawyer mindset.

On the other hand, the U.S. Senate is hell on wheels when it comes to finances, criminal behavior, and civil rights.  These are the milk of the legal profession and therefore that is where most of our U.S. Senators have gotten their experience.  Few have served as program managers in the Aerospace industry, most (I assume, I don't know this for a fact), have ever fired a hunting rifle or god forbid what Diane Feinstein calls an assault weapon.  I doubt more than I can count on one hand have ever killed anyone.

My point here is that our "experts" in the U.S. Senate who write our laws, are not experts in the things that matter in world affairs and many of the things we care about at home.  And don't get me started on the House!

They base their decisions just like the Media does.  They are people trained in one area who are attempting to judge people, not the issues in another area.   Is the expert lying, not confident, or very correct in his or her statements.  Do the facts written down for me match my gut feeling as to the presenter?  It's all management really, and the Congress and the Media have a VERY poor record. 

So why do we even listen to themn (Congress or the Media)?  I propose that the American people don't.  They still get most of their information from friends and neighbors.  Now the problem is that some friends and neighbors DO watch and read.  And they tend to be vocal enough to convince people around them.

I did a quick survey of the people in my sphere of influence.  If I don't tell them about the headlines, many of them haven't a clue.  Several very nice and fun people to be with do not know who Mahmoud Ahmadinejad is.  They know who Osama bin Laden is, but Muqtada al-Sadr?  Not a clue.  I am sure they find me not so fun on occassion.

What this means, and I suspect it carries across all of America, is that we have world apathy.  We don't know and don't care.  Only when 3,000+ are killed by murderous Arab nutballs.  Then we take a year or two and worry about Osama bin Laden and his nutcase Islamic Jihadists.  Then two or three years later, we are back to apathy.  And we have BIG opinions supported by what our friends told us, not through any sort of practical search.  If someone questions the basis for our strong beliefs, few can argue intelligently about them.  It is not lack of intelligence, but lack of caring or effort.  And if many homes don't have computers, and of those which do have computers the only person who can search the Internet with any skill is not of a voting age, what does this tell us about our use of resources right at our fingertips!

Anyone reading this opinion is probably easily excluded.  My audience is typically not your average American.  On the other hand, how many people who read this piece have actually voted in our MILNET survey?  Each month the opinion pieces readership exceed the survey respondents for over three years. 

My sons all are computer and Internet whizes. They are geeks.  One is a geek in the Army.  One is a college student working at Fed-ex and is a major geek.  The third is geeking his way through pre-college exercises that focus on such things as World of Warcraft and teenage angst.  We are a typically dysfunctional, lower class, single parent family.  I bet we are also more informed and capable of making rationale decisions and probing deeper towards the truth than most families.  We are thus, rare. 

That is the big problem.  Our media serves a different sort...not the rationale, probing minds, but those occasional visitors who take it all in without question.  Up with drones, down with thinkers!  Our media at work. And do those who switch off do so because they find it all so disruptive to their daily lives, or they have a major case of "I don't know who to believe anymore!"?

Either way, it all spells doom for the media.  Here's a prediction.  The Internet is replacing news sources throughout the world.  The Internet, a technical jungle and full of fakery and deception, requires probing, analytical and yes even technical mindsets to separate near truths from mostly fiction.  And those skills mean (I am limiting myself to the users of the Internet who aren't looking at pornography or playing online games) will probably be better at analyzing world events and even those closer to home.  And they will be far less interested in watching CNN or picking up the New York Times. 

So I ask you.  What is the fastest growing communications medium in the world?  And where is Al Qaeda putting lots of their new cash for propaganda?  Yep.  The Internet.  Where major media outlets can't hope to compete unless they lose their bias.
Prove me wrong!  Remember, you have to 100% correct! 



© Copyright 2007, Michael G. Crawford